Gen AI is opening TV advertising up to brands that once couldn’t afford it, but as broadcasters chase new revenue streams, questions remain over accessibility, quality and creative control.Source
But that’s good, because every column that Mark has written has been in service of improving our readers’ ability to do their jobs. Which means if he thinks a campaign or practice is lousy, he’ll call it out and say why.
As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency.
At an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 million customer receipts.
In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).
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