WordPress hosting giant WP Engine has officially acquired Big Bite, a UK-based enterprise agency that has been building editor-centric workflows, newsroom platforms, and custom publishing systems for major media brands for over a decade.
They’ve also made plenty of impact across the open web, such as:
Big Bite’s roster of clients reads like a who’s who of global newsroom heavyweights, from The Times and The Wall Street Journal to New York Post and Metro. The deal means the agency arm of Big Bite will wind down, no longer taking on new clients as they fold into WP Engine’s core engineering organisation.
The aim is to bake editorial tools and publishing workflows directly into WP Engine’s product stack rather than serving them up as bespoke builds.
In a world where content is still king and editorial workflows can feel like herding cats, this move signals WP Engine getting serious about giving publishers some pretty snazzy built-in tools.