Hi there,

Three-quarters of marketers expect programmatic budgets to rise in 2026, according to StackAdapt. But beneath this optimism, a maturity gap is widening between brands that are keeping pace and those that are pulling ahead.

In a new report from StackAdapt, "The State of Programmatic Advertising 2026," learn how leading brands and agencies are evolving their full-funnel strategies, embracing AI, and rethinking their tech stacks to stay competitive. Inside, you'll find the five data-backed trends shaping the industry, benchmarks that reveal where things are actually heading, and the moves high performers are making to stay competitive.

Pre-Register today and receive the full report in the coming week.

Sincerely,
EMARKETER

Presented by StackAdapt.