Hey!

One question comes up again and again:

Should you use guest posts or link insertions?

Both are effective — but they serve very different purposes, and choosing the wrong one can delay results.

Here’s the distinction.

Guest Posts

Guest posts place your link inside a newly written article on an external site.

They are useful for:

• Building long-term authority
• Expanding topical coverage
• Supporting broader content strategies

Because the article is new, it often takes time to:

• Get indexed
• Build trust
• Pass meaningful authority

Guest posts are a long-term investment, not a fast accelerator.

Link Insertions

Link insertions add your link to an existing, indexed article that already has relevance and authority.

They are well suited for:

• Faster authority gains
• Quicker impact on priority pages
• Strong contextual signals from established content

Since the page already exists and is recognized by search engines, link insertions typically deliver momentum sooner.

Why This Matters Right Now

Early in the year, speed matters.

If your goal is to strengthen key pages quickly, link insertions are often the more efficient choice — especially when paired with a clear strategy.

That’s why we’re running a January Link Insertion Power-Up.

Best,
The SEOJet Team