Hi Lot,
It’s Kevin.
January 1st is almost over now.
The countdown is done.
The excitement faded quicker than expected.
And for a lot of people, today didn’t feel like a dramatic fresh start at all.
That’s not a failure — it’s reality.
Real change doesn’t happen at midnight.
It happens in moments like this — when the noise quiets down and you’re left with the truth of how things actually feel.
This is also the moment when most resolutions quietly start to fall apart.
Not because people don’t care — but because they rely on motivation instead of structure.
That’s why I’m writing to you tonight.
This is not a normal discount.
It’s the largest reduction we ever allow — and it’s only here because we’re crossing into a new year.
Your TodayIsTheDay plan was built to support you when enthusiasm fades — not when it’s easy.
Inside, you’ll get:
A clear system for building discipline without pressure
Daily 5-minute lessons grounded in behavioural psychology
Weekly check-ins that keep you consistent when life gets busy
Tools to break old mental patterns instead of repeating them
You don’t need a dramatic restart.
You don’t need to “feel ready.”
You just need something steady to hold onto when real life resumes tomorrow.
Imagine ending January not saying,
“I already fell off…”
But instead,
“I kept going.”
That’s how real change begins.
Whatever you decide tonight, make sure it’s something your future self will be grateful for.
I’m rooting for you.
— Kevin
Head of Behavioural Psychology
TodayIsTheDay
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