If your marketing still treats everyone the same, you’re failing.

Segmentation is one of the highest-ROI tactics you can implement.

In fact, segmented email campaigns are likely to generate more revenue than non-segmented ones.

And it’s not just email. Segmentation improves results across paid ads, social content, landing pages, and product messaging.

Without it, you’re guessing what people want, wasting budget, and losing conversions.

​This new guide breaks down the five core types of segmentation (demographic, geographic, psychographic, behavioral, and firmographic) and shows you how to use each one to improve engagement across your entire funnel.

If you want to deliver the right message to the right person at the right time, start here.​

​Read the full post on audience segmentation.​

Cheers,

Neil Patel

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PS: Want help building segments that actually move metrics? My team can map out a data-driven strategy for you. Book a call and let’s discuss your goals.​