The HBR Interview with Bob Sternfels.

Too much change can traumatize your organization. The remedy is to minimize the need.

A cosmetics company wonders whether to pull back on a branded augmented reality tool.

One of nature’s most intelligent and curious creatures, the octopus is everything your organization needs to be: smart, endlessly adaptable, and highly resilient. Its eight tentacles work in concert, but each can also think for itself.

Drawing on their experience at companies such as Amazon and McDonald’s and work with hundreds of global companies, AWS executives Phil Le-Brun and Jana Werner show you how to break away from the broken model of transformation and embrace continuous change. They share thirty-six “antipatterns”—conditioned habits—that keep us stuck and, in their place, provide “levers” that create meaningful improvement in months, not years.