By Henry Clifford It’s easy to lose sight of a simple reality inside the CI space: A happy customer will tell three people, while unhappy customers will tell nine. When we spend all our time chasing new customers (selling the proverbial “dog food”), we can fall prey to ignoring the end result (how the dog food tastes). In straight economic terms, creating a raving fan costs practically nothing because we’re already working with labor already set aside to finish the job. It’s just a matter of optimizing those resources. Shifting to a culture of “Finish Strong” has a huge payoff, with raving fans easily worth five times more than a “merely satisfied” customer. Let’s explore what it takes to reorient our mindset from selling new business to manufacturing new raving fans.

The launch follows a beta program, which provided early access to select dealers who helped shape the user experience.

Will features its XR10 and PX4-PRO projectors at the event.

The CableAble Support Brackets are designed for reliable support of EMT conduit, power MC cables, and low-voltage cable.

The most visited stories on residentialsystems.com from December 12–18, 2025.

By Karen Mitchell During turbulent times, buying groups provide a lifeline to dealers by sharing their knowledge, advice, and deep vendor relationships. With so much to deal with in this somewhat chaotic environment, buying groups are reaching out with a variety of offerings.