|
Note: Click here to view this email in your browser.
Good afternoon,
When and what to buy gets most of the attention when it comes to investing.
It’s more exciting to think about your next big potential winner than to look at which of your stocks should be sold.
At the same time, many investors recognize the importance of long-term holding.
Long holding periods require infrequent selling.
We have just one sell rule in the Sure Dividend Growth Newsletter.
Our only sell rule in the Sure Dividend Growth Newsletter is to sell when a stock breaks its streak of consecutive annual dividend increases, by:
- Failing to increase its dividend
(flat year-over-year-dividends)
- Reducing its dividend
(declining year-over-year dividends)
- Eliminating its dividend
(dividend goes to 0)
There are also some special situations that are worth mentioning.
- We don’t recommend selling if a dividend streak is broken due to a special dividend because that isn’t an actual dividend streak break using the “normal” dividend.
- We also may recommend selling if a company has announced it will be acquired. At that point, the stock becomes more of a merger arbitrage play than a dividend growth investment. And while those can be interesting, they aren’t our focus or area of expertise.
Valuation & Selling
Our one sell rule is notable for what it leaves out – any selling based on valuation.
Valuation is helpful in determining when to buy. Buying overvalued securities can lead to years of “waiting” for growth to catch up with the outsized valuation.
Not selling based on valuation shows an understanding of the investment style we are pursuing. We are pursuing dividend growth, not valuation arbitrage.
Possible Dividend Reductions & Selling
We also don’t sell when we thing a stock may reduce its dividend in the future. While it may seem beneficial to preemptively sell, even great businesses get into temporary trouble.
And that’s even more true during periods of market panic. Stocks very often keep their dividend streaks alive through hardships – that’s how many stocks get multi-decade streaks.
Selling when a streak may be at jeopardy in the future introduces false positives – selling great compounding dividend growth stocks out of fear. We are better served to allow for dividend compounding as long as it is occurring.
Selling When The Dividend Streak Ends
Selling only when the dividend streak ends fully takes advantage of compounding dividends. It’s simple, clear, and effective.
We invest for dividend growth.
We hold while dividends are growing.
And we sell when the dividend is no longer growing, because the investment is not doing what we purchased it for.
If you are looking to add quality dividend growth stocks to your portfolio to buy and hold for the long run, then you will find our Sure Dividend Growth Newsletter valuable.
About The Sure Dividend Growth Newsletter
The Sure Dividend Growth Newsletter analyzes our Top 10 buy and hold forever dividend growth stocks for rising passive income.
- It is our most growth-focused dividend growth newsletter.
- Its recommendations are meant to be purchased once and held for the long run.
- It publishes on the 3rd Sunday of every month.
- The first edition went live in October 2020; we've published every month since.
- More than 3,700 investors currently receive the Sure Dividend Growth Newsletter every month.
The Sure Dividend Growth Newsletter perfect for investors looking to add buy-and-hold forever dividend growth stocks to their portfolio.
The Sure Dividend Growth Newsletter has everything you need to build your high quality dividend growth stock portfolio for buy-and-hold rising passive income, including:
- Our Top 10 buys every month
- Actionable sell recommendations, as needed
- A to-the-point portfolio building guide
- And much more...
Why Now Is The Perfect Time To Start Your Free Trial Of The Sure Dividend Growth Newsletter
Now is the perfect time to start your free Sure Dividend Growth Newsletter trial because:
- By joining now, you will instantly receive the November 2025 edition.
- You will also get the new December 2025 edition this Sunday morning, while still in your free 7-day trial period.
- Our special 2025 End Of Year Deep Discount Event is currently in effect, reducing your price from $199/year, to just $81/year.
The key points of this special limited time deep discount offer for the Sure Dividend Growth Newsletter are below:
- Special Deeply Discounted Price
The Sure Dividend Growth Newsletter is normally $199/year. But you can save $118/year and get it for just $81/year with this special discount offer.
- Price Lock Guarantee
Your price for the Sure Dividend Growth Newsletter will never increase after joining. It will stay at just $81/year.
- Never This Inexpensive Again
The Sure Dividend Growth Newsletter will never be this inexpensive again. If you are thinking of joining, now is the time.
- No Risk Free Trial
Our 7-day free trial means you get to try the Sure Dividend Growth Newsletter for free. And our 60-day full refund period means you can get a full refund within 60 days on your first payment(s) if this newsletter isn't the right fit for you.
- Sure Dividend Growth Enrollment Ends Soon
We will close enrollment for the Sure Dividend Growth Newsletter shortly after this promotion ends (we will close enrollment the morning of 12/23/25).
- Expires In 4 Days With Absolutely No Exceptions
This deep discount offer expires at 11:59 PM CST on 12/22/25, with absolutely no exceptions.
There's no risk in trying the Sure Dividend Growth Newsletter because of the 7 day free trial and 60 day full refund period...
But there is serious upside potential to investing in high quality buy and hold forever dividend growth stocks.
Reminders: We will publish the December 2025 edition of the Sure Dividend Growth Newsletter this Sunday (12/21/25), and you will instantly receive the current edition when you start your free trial below. Sure Dividend Growth Newsletter enrollment closes just after this offer ends, which is in just 4 days, on 12/22/25 at 11:59 PM CST.
Notes: The Sure Dividend Growth Newsletter, only $199/year $81/year. Enter coupon code EY25SG if it doesn't apply automatically as it should.
Or, lock in your deep discount on our absolute best service, the Sure Analysis Research Database.
The Sure Analysis Research Database
Sure Analysis is where our ~15 person analyst team covers 900+ income securities every quarter over the same metrics that matter. Sure Analysis data powers our other premium services
The Sure Analysis Research Database includes everything else we do, including all 3 of our premium newsletters, a daily updated spreadsheet, 3-page PDF quarterly updates on every security we cover, and more.
Click Here To Start
Your 7-day Free Trial Now
Normally $999/year | Now just $324/year
Your price will never increase after joining
Sure Analysis will never be this inexpensive again
Offer ends 11:59 PM CST on 12/31/25
Note: Current members will get a prorated refund for unused time on their other plan(s) shortly after their 7-day free trial of Sure Analysis charges.
|
Email me directly at ben@suredividend.com with any questions.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. We will publish the new December 2025 edition of the Sure Dividend Growth Newsletter this Sunday! Click here to start your 7-day free trial with the deep discount applied.
|