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Good morning,
The goal of the Sure Dividend Growth Newsletter is to find high quality dividend growth securities to buy and hold forever for rising passive income.
The idea is to find investments that you can buy once and receive consistently rising income through dividend increases indefinitely thereafter.
Some exceptional businesses can and do put together incredible long-term growth streaks.
The Dividend Kings are the best-of-the-best in dividend longevity. To be a Dividend King, a stock must have increased its dividend payment for 50 consecutive years or more. There are currently more than 50 Dividend Kings.
The Dividend Kings show it is rare, but possible for a business to put together truly long-term term, multi-decade dividend growth streaks.
It’s our job at Sure Dividend to find the stocks of businesses that are most likely to continue paying rising dividends far into the future.
One of the best starting points to finding stocks with long-term dividend growth potential is to look for stocks that have already done so.
Said another way, a long dividend growth streak is good evidence for continued dividend growth.
But that’s just the starting point... Not all stocks with long dividend growth histories are still growing at respectable rates; some are clearly distressed and have reduced odds of growing dividends.
We launched the Sure Dividend Growth Newsletter (formerly the Sure Passive Income Newsletter) in October of 2020. Not counting spinoffs received from a previous recommendation, we have recommended 84 securities in total.
Noted: WBD and SOLV were two spin-offs received from T and MMM respectively, which we previously sold. We are also currently holding Solstice (SOLS), which was spun-off from Honeywell (HON). We are not counting spin-offs in the analysis in this email because they weren’t initial buy recommendations in the Sure Dividend Growth Newsletter.
Our only sell rule in the Sure Dividend Growth Newsletter is to sell when a stock breaks its streak of consecutive annual dividend increases, by:
- Failing to increase its dividend
(flat year-over-year-dividends)
- Reducing its dividend
(declining year-over-year dividends)
- Eliminating its dividend
We’ve had a total of 3 non-spinoff sell recommendations (T, MMM, BAX for those curious).
The average holding period (through 12/17/25) of our 84 previous recommendations based on their first recommendation date (which is the first market day following the newsletter in which they were first recommended) is 3.5 years.
The average holding period of our recommendations will almost certainly increase over time as the Sure Dividend Growth Newsletter itself extends its longevity.
If holding 10 stocks for 2 years equals 20 years of “cumulative holding time”, then we are averaging 1 sell every 96.6 years of cumulative holding time based on the first recommendation date of a security.
Thought of inversely, based on historical data, there’s only a 1.0% chance any specific previous Sure Dividend Growth Newsletter recommendation will be sold in a given year. And we expect those odds to improve over time.
Keep reading to see how we find the high quality buy and hold (almost) forever dividend growth securities in the Sure Dividend Growth Newsletter.
How We Find Securities For The Sure Dividend Growth Newsletter Top 10
The upcoming December 2025 Sure Dividend Growth Newsletter analyzes our top 10 buy and hold forever dividend growth stocks for rising passive income in detail.
New editions always come out on the 3rd Sunday of the month. The new December 2025 edition goes live this Sunday morning (12/21/25).
The December 2025 edition's Top 10 has an average streak of 24 years of consecutive dividend increases to go along with 8.4% average expected annualized dividend growth.
A great deal of work goes into finding the Sure Dividend Growth Newsletter top 10 each month.
Our team of ~15 analysts researches 900+ income securities every quarter in the Sure Analysis Research Database.
This is real analysis done by our team, not a quick data grab or computer screen. All securities are analyzed over the same core metrics so we can rank dividend growth stocks on an apples-to-apples basis.
“The person that turns over the most rocks wins the game. And that’s always been my investing philosophy.”
– Investing Legend Peter Lynch
We work diligently – turning over more than 900 'rocks' every quarter – to find the best buy and hold forever dividend growth stocks for our members.
Sure Analysis Research Database data powers the Sure Dividend Growth Newsletter.
The exact ranking methodology we use is shown in the image below.
Why Now Is The Perfect Time To Start Your Free Trial Of The Sure Dividend Growth Newsletter
Now is the perfect time to start your free Sure Dividend Growth Newsletter trial because:
- By joining now, you will instantly receive the November 2025 edition.
- You will also get the new December 2025 edition this Sunday morning, while still in your free 7-day trial period.
- Our special 2025 End Of Year Deep Discount Event is currently in effect, reducing your price from $199/year, to just $81/year.
The key points of this special limited time deep discount offer for the Sure Dividend Growth Newsletter are below:
- Special Deeply Discounted Price
The Sure Dividend Growth Newsletter is normally $199/year. But you can save $118/year and get it for just $81/year with this special discount offer.
- Price Lock Guarantee
Your price for the Sure Dividend Growth Newsletter will never increase after joining. It will stay at just $81/year.
- Never This Inexpensive Again
The Sure Dividend Growth Newsletter will never be this inexpensive again. If you are thinking of joining, now is the time.
- No Risk Free Trial
Our 7-day free trial means you get to try the Sure Dividend Growth Newsletter for free. And our 60-day full refund period means you can get a full refund within 60 days on your first payment(s) if this newsletter isn't the right fit for you.
- Sure Dividend Growth Enrollment Ends Soon
We will close enrollment for the Sure Dividend Growth Newsletter shortly after this promotion ends (we will close enrollment the morning of 12/23/25).
- Expires In 4 Days With Absolutely No Exceptions
This deep discount offer expires at 11:59 PM CST on 12/22/25, with absolutely no exceptions.
There's no risk in trying the Sure Dividend Growth Newsletter because of the 7 day free trial and 60 day full refund period...
But there is serious upside potential to investing in high quality buy and hold forever dividend growth stocks.
"In my investment tracking spreadsheet, these Passive Income stocks are labeled the Untouchables and I am prepared to hold them forever. May this newsletter go on in perpetuity!"
– Sure Dividend Growth Newsletter member
(Formerly the Sure Passive Income Newsletter)
Reminders: We will publish the December 2025 edition of the Sure Dividend Growth Newsletter this Sunday (12/21/25), and you will instantly receive the current edition when you start your free trial below. Sure Dividend Growth Newsletter enrollment closes just after this offer ends, which is in just 4 days, on 12/22/25 at 11:59 PM CST.
Notes: The Sure Dividend Growth Newsletter, only $199/year $81/year. Enter coupon code EY25SG if it doesn't apply automatically as it should.
Or, lock in your deep discount on our absolute best service, the Sure Analysis Research Database.
The Sure Analysis Research Database
Sure Analysis is where our ~15 person analyst team covers 900+ income securities every quarter over the same metrics that matter. Sure Analysis data powers our other premium services
The Sure Analysis Research Database includes everything else we do, including all 3 of our premium newsletters, a daily updated spreadsheet, 3-page PDF quarterly updates on every security we cover, and more.
Click Here To Start
Your 7-day Free Trial Now
Normally $999/year | Now just $324/year
Your price will never increase after joining
Sure Analysis will never be this inexpensive again
Offer ends 11:59 PM CST on 12/31/25
Note: Current members will get a prorated refund for unused time on their other plan(s) shortly after their 7-day free trial of Sure Analysis charges.
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Email me directly at ben@suredividend.com with any questions.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. We will publish the new December 2025 edition of the Sure Dividend Growth Newsletter this Sunday! Click here to start your 7-day free trial with the deep discount applied.
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