If you look at what happened this year, there’s a pattern that’s hard to ignore.

Businesses that waited for AI search to “settle down” watched competitors move ahead.

Not because those competitors were better.

Not because they had bigger budgets.

But because they didn’t freeze when the AI news cycle got loud.

And that freeze came with a cost:

• Technical SEO issues piled up
• Core Web Vitals slipped
• Content went stale
• Brand signals weakened
• AI summaries became… inaccurate

All while traditional Google search continued to dominate 99%+ of daily search volume.

Before the year closes, there’s one move that gives you leverage:

​Audit the fundamentals shaping how search engines and AI understand your brand.

My team can handle the full audit and map out what’s hurting your visibility most.

​Book Your 1:1 and discover what you should change now. ​

Cheers,

Neil Patel

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