Hi iza,

Last week, when the entire extended Northrup family was circled up in the cozy, fairy tale-like ski town in Western NY where my maternal line has been based for over 100 years, I had a quick conversation with one of my cousins:

“We’re cancelling everything this week. I don’t know why I thought I could toggle in and out of work this week,” I said.

“That’s pretty great that you’re able to do that. Just cancel it all,” he replied.

He was right, and I needed to be reminded of what a blessing it is to have the power to do nearly exactly what I want with my time.

Cancelling everything but one call so we could honor my late uncle’s life didn’t cause us to lose money or momentum.

​​​​​​​The reason why is because we’ve had a subtle, yet seismic operating system running behind the scenes of our company since 2017. And when it comes to making more while doing less, it changes everything.