November brought major updates in AI, search, and advertising that every marketer should know.

Here are a few highlights:

Google added AI summaries to its Discover feed, which could reduce clicks to publisher sites and change how users consume news.

OpenAI launched a ChatGPT-powered browser that lets people search, summarize, and shop right inside the chat.

And TikTok released new attribution tools showing that more than 1 in 4 TikTok-attributed conversions happen after users view an ad in the app and then navigate directly to the website to convert the same day.

Our latest Digital Marketing Industry Roundup breaks down these stories and more.

It’s a simple, fast way to stay ahead of what’s changing.

​Read the full November roundup here.​

Cheers,

Neil Patel

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PS: If you’d like help adjusting your strategy to these new updates, my team can help. Book a call today.​

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