4 meetings in 2 days.
One reply in 13 minutes.
Deal closed in 3 weeks.
A VP of Sales
told me, “We gave our SDR team AI. Now we’re just getting ignored
faster.”
They weren’t wrong.
They'd swapped reps for bots…
But kept everything else the same.
Same cold list from last quarter.
Same zero-context emails.
Same cold emails spraying 2000 accounts.
It wasn’t AI. It was just faster spam.
So we tried something different.
We identified that Inbound volume started picking up, mostly fintech teams.
Week 1: inbound volume spikes. Mostly fintech.
Instead of waiting for a rep to notice the pattern, the inbound agent
(Alex) flags it instantly.
No CRM digging. No 48-hour “we’ll get back to you.” Just signal.
The outbound agent
(Katie) picks it up. Builds a list of 30 lookalikes:
→ Same stack
→ Similar hiring trends
→ Matching ICP
Campaign launches that day: “We’ve been helping fintech teams tackling [pain]
by doing [action]. Sound familiar?”
Follow-up is surgical: “Still relevant? + [VALUE HOOK LINE].”