Asking for money is my least favorite part of this job. But I’m willing (and happy) to do it because without readers like you supporting us, we can't do the kick-ass reporting that holds accountable the authoritarians who are trying to blow up American democracy. You know what’s at stake—and why we need you to become part of our team now.
This email we sent earlier in the day unfortunately landed with a thud. That happens. Sometimes an appeal doesn’t hit inboxes at the right time. Folks are busy. There’s a lot going on, as you know. But I was asked to take another stab at it.
Here’s the skinny: We’re a third of the way through December but nowhere near a third of the way to our $400,000 year-end goal. The sad truth is that our reporting can’t happen unless we persuade readers like you to back us up. The stories we need to chase, the investigations we need to fund, the truths we need to unearth—none of it happens without your support. If you can chip in today—whether it's $5 or $500—you'll be empowering us to do the fierce journalism that our nation desperately needs now.
You know I wouldn't bother you if it wasn't important.
Thanks for considering it. I hope you join us.