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Here’s something most people never realize: Business owners don’t actually want “marketing.” They want someone to finally tell them:
That’s WHY they pay plumbers, HVAC techs, mechanics, doctors, and electricians for diagnosis. They’re not paying for the repair yet. But for some reason… marketers became the ONLY industry that gives away diagnosis for free. And it destroys your perceived value. This is exactly why I built the 3/3/3 Method. It shows you how to package up a simple diagnostic — something you can deliver in minutes — and get paid $300 for it… without being a “marketing guru.” If you’ve ever struggled to get clients to take you seriously, this is the shift that fixes it. |