PepsiCo is considering modifications to its North American supply chain, seeking to optimize its manufacturing and distribution networks as it nears the conclusion of negotiations with Elliott Investment Management. Elliott, which holds a $4 billion stake in PepsiCo, has urged the company to simplify its portfolio by selling brands such as SodaStream and Starry and to streamline its snacks division.

Functional and better-for-you beverages are currently leading ecommerce within the beverage category, according to Keychain's Mitch Madoff. Products such as zero-sugar drinks, sparkling water and plant-based options are seeing strong growth, driven by consumers' confidence in purchasing wellness-focused items online. These beverages lend themselves well to subscriptions and repeat purchases, enabling brands to build loyalty without relying on large retail footprints.

FreshDirect has released its 2026 food trends, highlighting a demand for diverse flavors and locally made products. Key trends include "swicy" (sweet and spicy) foods, artisanal water and matcha in various products.

Ka'Chava has introduced a limited-edition chocolate mint flavor to its meal shake lineup, available in the US through February. The festive shake contains 26 grams of plant-based protein, 6 grams of fiber, a blend of over 85 superfood ingredients and 26 vitamins and minerals.

Olipop has introduced its first scented wrapping paper, inspired by Crisp Apple, Ginger Ale and Vintage Cola. The wrapping paper is available through a limited-time sweepstakes, with more than 1,000 rolls and 12-packs of corresponding flavors as prizes.

The global sports nutrition market is set to double in size by 2033, driven by innovation in personalized nutrition, technology integration and plant-based products. Key trends include DNA and microbiome testing for tailored nutrition, advanced wearables for real-time health monitoring, and a focus on gut health with probiotics and prebiotics.

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