The business value of personalization is clearer than ever—customers are gravitating toward brands that make them feel understood, and those brands are seeing outsized revenue growth. According to Deloitte’s research, 50% more brands now view personalization as core to their strategy compared to just two years ago.
Yet, there’s a gap: while brands believe they personalize most experiences, consumers only recognize 43% as truly personalized. The most successful organizations treat personalization as a value exchange—customers share their data, and in return, receive relevant offers, time-saving recommendations, and loyalty rewards that matter.
To stand out, it’s essential to design experiences that deliver tangible benefits, personalize across every channel, and invest in the tools and leadership that make it possible. Personalization isn’t just a marketing tactic—it’s a growth engine. Discover how with OneTrust Universal Consent and Preference Management (UCPM).
