A rep I coach sent me this last week: “I’m sending great cold emails. No
replies. What gives?”
I asked him to forward a few.
They were solid. Clear value. No fluff. Short and sharp.
But here’s the thing: They sounded like cold emails.
Even the good ones. And the second your prospect senses “this is a sales email”
— they tune out.
So we rebuilt them using pattern interrupt frameworks, stuff
that doesn’t feel like a pitch.
Here are 3 weirdly effective ones that have been landing calls
like clockwork:
Your move, [Competitor] just did this
This one plays on status and competition. Buyers won’t always respond to a
need, but they’ll react to a threat (especially from a peer).
Use this when you know who they benchmark against.