If your nerves feel more fragile than your portfolio this year, you’re not imagining it.

Tariffs are scrambling global supply chains, geopolitics are hanging over every headline, and a handful of AI giants are doing most of the heavy lifting for market returns. Trying to plug that into forecasts and valuation models isn’t exactly “business as usual”.

Meanwhile, the S&P 500 and Nasdaq are hovering near all-time highs while the list of risks gets longer, not shorter. You’re meant to protect the downside, keep upside open, and somehow not second-guess every decision you make.

Every day, another “urgent” alert hits your screen. One says rotate defensively. The next screams new bull market. Sorting signal from noise in your equity portfolio can feel like a full-time job (that’s one thing our platform was built to take off your plate).

But in markets like this, the investors who come out ahead aren’t the ones with the most screens open, they’re the ones with a simple, proven framework.

To the unprepared, this environment looks chaotic. To those who know how to read it and position correctly, it’s exactly where they make their best returns.

We built our platform on top of timeless investing principles that the best investors follow, so that you too can increase your chances of success.

Here are some of the principles the best investors quietly live by and how Simply Wall St bakes them into one intuitive platform

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