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Dear Direct Response Letter Subscriber:

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In his book "Songs of the Doomed," journalist Hunter S. Thompson said:

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"One of the few ways I can be almost certain I'll understand something is by sitting down and writing about it.

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"Because by forcing yourself to write about it and putting it down in words, you can't avoid having to come to grips with it.

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"You might be wrong, but you have to think about it very intensely to write about it. So I use writing as a learning tool."

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But if you use ChatGPT to write, then are you really learning about your subject...or just parroting or editing what the software spits out?

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Arguably, ChatGPT hasn't learned anything either, despite what it does being called "machine learning".

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Because it also doesn't really understand the meaning of what it writes—or learn in the human sense.

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It merely regurgitates content it has already found.

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And by playing along with that AI shell game, you too are learning less and less from what you "write" with AI.

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Subscriber VS writes: "Allow AI to do all your writing, and you'll lose that amazing God-given gift. What are we doing?"

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Regards,

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Bob Bly

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P.S. One of the sad things about living in this age of "non-writing" is that, when I was young, Hunter S. Thompson--the inventor of "Gonzo journalism"--was famous. There were even a couple of movies made about him.

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Now, whenever I mention HST, hardly anyone I talk to has ever read his books or even knows his name.

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It breaks my heart and makes me feel old.

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P.P.S. According to a survey in MarketingProfsToday (11/29/25), nearly 1 out of 4 copywriters use AI daily for writing, research, or editing.

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