ConsumerChatGPT Wants To Be Your Personal Shopper What's going on: OpenAI rolled out a holiday upgrade that basically lets you type, “I need a gift under $75 for my friend who’s a candle person again (but absolutely hates florals),” and then instantly serves up links and photos. The company says the new feature digs through product pages, reviews, specs, availability, and prices from trusted retail sites. You can even fire off follow-up questions. OpenAI says it doesn’t share chats with retailers (insert healthy dose of skepticism here). But the model can still miss details like price or what’s actually in stock — which feels like the one job it should nail. What it means: Many shoppers already ask ChatGPT for quick comparisons, but OpenAI says this update takes it into far more personal territory — the kind built around real people (“What should I get for my curmudgeon dad who doesn’t like receiving gifts but secretly loves a sentimental moment?”). For now, you still click out to retailers, but soon you’ll be able to buy directly through ChatGPT with its new Instant Checkout feature. Target, Walmart, and Etsy are already signed on. It all scratches that Jetsons-era itch for a robot assistant who tackles your to-do list, even as the speed of AI gives plenty of people reasons to pause. Though if it could wrap gifts too, our December would basically be solved. Related: TikTok Shop Is Having a Full-Blown QVC Moment (NYT Gift Link) |