Retail media is redefining how, where, and when brands connect with shoppers. Join our Principal Analyst Sarah Marzano and DG Media Network today, November 20 at 2 p.m. ET for a webinar on unpacking retail media’s growth. |
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NOVEMBER 20, 2025 |
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True or false? Consumers under 30 are more likely to face an online shopping scam than those over 65. |
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TOP STORY |
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As CTV investment accelerates, so does scrutiny. Marketers face pressure to validate every ad dollar, yet measurement across connected TV (CTV) remains fractured and disconnected from the outcomes that matter: Sales. |
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A new expansion of the partnership between Albertsons Media Collective and NBCUniversal aims to close that gap. |
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IN THE NEWS |
Target lays out $5 billion investment plan to help get back on track. Target will spend $5 billion next year to upgrade stores, merchandise, and digital capabilities, incoming CEO Michael Fiddelke said, as it works to get back into growth mode. Read online |
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Other headlines: |
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Perplexity plans to roll out a free agentic shopping product for US users. The revamped tool is better at spotting shopping intent and will deliver more personalized results by using memory from a user’s past searches, the company said. Read online
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TJX boosts outlook as holiday shoppers search for quality merchandise and deals. Q4 is already “off to a strong start,” CEO Ernie Herrman said, following a better-than-expected Q3, in which sales rose 7%. Read online | | | |
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ANALYSIS |
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Healthcare marketing faces unique challenges as skeptical consumers find it hard to trust much of the messaging sent their way. |
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While nearly 9 in 10 US consumers (86.8%) have seen healthcare ads in the past year, only 1 in 5 trust healthcare advertising more than other types of marketing, according to a March 2025 survey from EMARKETER and StackAdapt. |
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