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NOVEMBER 20, 2025 |
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What’s the top way Gen Alpha teens are using AI? |
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A) As a search engine B) Creative projects C) Help with school work or studying D) Talking to chatbots |
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TOP STORY |
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AI-powered tools are changing how connected TV (CTV) campaigns are created and executed for advertisers, ad tech partners, and creatives. |
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“Artificial intelligence has a chance to impact nearly every aspect of CTV advertising, from strategy to creative, to planning, to measurement,” said our analyst Nate Elliott at the recent EMARKETER Summit on CTV and Streaming. |
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IN THE NEWS |
Amazon’s AI-powered ad updates level the playing field for SMBs. The new features act as a virtual product expert, showing shoppers relevant information on a brand or product—leading to faster purchase decisions. Read online |
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Other headlines: |
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Podcast hosts outpace influencers and celebrities in consumer influence. 73% of podcast consumers find host-read ads the most trustworthy, per MRI-Simmons. Read online
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Marketers must rethink strategies as less than 3% of consumers recall digital ads. Across platforms, YouTube maintained the highest number of recalled brands (1.52), while Facebook (1.5) and Instagram (1.49) were close behind. Read online
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AI video shift powers Luma’s $4 billion valuation. Video advertising is shifting from manual production to AI-assisted pipelines, and the data shows marketers are embracing these tools at speed. Read online | | | |
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ANALYSIS |
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Amid a challenging economic climate, luxury brands seek new ways to prove value to and win over young shoppers. By serving food and drink alongside products, retailers are turning stores into places where consumers can linger, connect, and spend.Coach’s coffee strategy is a prime example. |
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