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Fighting for journalism and profitable news media
Forbes CEO on life after Google | Public service journalism heroes recognised
And Wall Street Journal and Washington Post tech chiefs say personalisation is biggest tech opportunity for publishers
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Welcome to this week’s Press Gazette Future of Media newsletter on Thursday, 20 November, brought to you in association with FT Strategies - consulting from the Financial Times.
Their latest report, The Future of Discovery: Strategic Business Model Choices in the Age of AI Search, is available to download now.
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🏅Journalism can be a rum business. And news, almost by definition, is generally bad.
But today Press Gazette proudly shares some positive news about work that reminds us why journalism is more than a job – it’s a force for positive change in the world.
The shortlist for the Public Service prize at the British Journalism awards includes work that has literally saved lives and has given a voice to some of the most vulnerable people in society.
It has shone a light on careless power and proved that sometimes this job is simply about doing the right thing.
It is well worth a read as a reminder of why we do what we do.
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🖥️Today we also have another insightful report from our recent conference in New York featuring wisdom from top execs at The Washington Post, Wall Street Journal, The Guardian and BBC.
Personalisation was top of the in-tray for them as they thought about ways to future-proof digital journalism.
They were not necessarily talking about tailoring topics to particular readers, but of finding ways to share content in the way consumers most want to get it – be that video, text, audio or something else. Any form of website personalisation requires a huge amount of heavy lifting on the technology side, but AI is making this a lot easier.
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For Forbes, a big part of the post-Google future is live events.
Sherry Phillips told Press Gazette: “For us, it’s getting back to those core communities and those businesses and our editorial journalism that we take pride in and protect. And as the business evolves, as the digital ecosystem changes, there were certain parts of the company that were fully just servicing that digital ecosystem, which is now evaporating quite quickly.”
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