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NOVEMBER 20, 2025 |
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Key Stat: 28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method, according to a July 2025 Responsive survey. |
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Beyond the Chart: |
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AI tools have become mainstream in vendor evaluation, with 80% of global B2B buyers in the tech industry using genAI as much as traditional search when researching vendors, according to a July 2025 survey from Responsive.
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Gen Z software buyers are driving early AI adoption in vendor selection, with 15% reporting they use AI "a lot" when researching vendors, nearly double the 8% of millennials, Gen Xers, and baby boomers, according to a January survey from TrustRadius. |
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Use this Chart: Drop this in your next AI governance planning session to show leadership that formal oversight is still rare among buyers. Use this to justify keeping your evaluation process agile instead of building heavyweight committees before you have scale, or to benchmark your organization's AI review maturity against peers who are handling evaluations through distributed teams rather than centralized boards. |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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