Hi there,

Retail media’s growth streak isn’t over—it’s just changing shape. In 2026, US advertisers will spend nearly $70 billion but nearly 90% of new ad dollars will go to Amazon Ads and Walmart Connect. The rest of the market? Fighting for what’s left.

Our new analyst report, “Retail Media Ad Spending Forecast and Trends H2 2025,” breaks down how retail media spending is shifting, which ad formats are stalling, and where new growth is emerging. From social extensions to connected TV, get the full forecast and see what the numbers say about the next phase of this fast-moving channel.

Capture the insights.
Max Willens
Principal Analyst
EMARKETER 

Compliments of  T-Mobile Advertising Solutions.