This issue of EMARKETER Daily is made possible by Mastercard Commerce Media. Transform insights into action with proven attribution and up to 22x ROAS—so every dollar works harder. |
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NOVEMBER 19, 2025 |
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Which age group of parents is most likely to visit online parenting communities regularly? |
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A) Parents ages 18 to 29 B) Parents ages 30 to 40 C) Parents ages 50 and older |
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TOP STORY |
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Consumers have never felt more comfortable identifying as LGBTQ+, and marketers can win them over while protecting their data and privacy. |
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After noticing a gap in accessible queer media that represents this growing community, Damian Pelliccione and their cofounders launched Revry, a FAST streaming platform devoted to LGBTQ+ entertainment. |
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IN THE NEWS |
TikTok and YouTube help Meta beat FTC antitrust case. This is one of the most consequential antitrust losses for the FTC in years, and it hinges on the fact that user attention has diversified so sharply that Meta can’t plausibly be called a monopoly. Read online |
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Other headlines: |
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AI speeds output but erodes originality, creatives warn. According to IAB data, nearly 40% of digital video ads will be AI-generated by next year. Read online
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Live TV goes programmatic with Magnite’s new scheduler tool. Buyers and demand-side platforms now have clearer visibility into upcoming live event inventory, making it easier to understand available ad opportunities and plan campaigns accordingly. Read online
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Streaming makes gains in sports viewership as broadcast, cable struggle. But even as overall sports programming on broadcast networks fell 6.4% MoM, the NFL alone lifted broadcast’s total share of viewing by 0.6 percentage points between September and October. Read online | | | |
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INDUSTRY VIEWS |
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As marketing becomes increasingly digital, one channel still stands out for creating real connections: the branded products people hold onto. New research from the Promotional Products Association International shows how merch turns everyday items into lasting brand loyalty. This article was contributed by PPAI. | | |
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PODCAST |
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On today’s episode, we discuss whether Coca-Cola’s new AI holiday ad is a bold move forward or a soulless shortcut. When everything can be generated, does authenticity become the new premium? Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible DG Media Network. |
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