|
NOVEMBER 19, 2025 |
|
|
|
|
|
|
|
|
|
Key stat: 80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience, according to The Trade Desk research conducted by PA Consulting in June 2025. |
|
Beyond the Chart: |
-
Premium placement delivers measurable ROI: Ads in high-quality environments lift purchase intent by 40% and boost brand trust by 85%, according to the same data.
-
93% of consumers skip or block ads, according to October 2025 data from Clutch, underscoring why seamless integration matters more than ever. |
|
Use this Chart: Drop this in your next media planning deck to benchmark ad experience expectations. Show this to publishers pitching premium inventory and use the 80% integration benchmark to evaluate their ad load. When defending budget for premium placements, cite the 40% purchase intent lift to justify higher CPMs. |
|
| | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
Was this email forwarded to you? Sign up here. | | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
| | | |
