|
The pitch is performance at scale. The concern is whether those ad dollars are being steered to the best outcomes or toward the parts of the ecosystem Amazon controls.
It’s the familiar strain of any platform that sells ads inside their own gardens while extending their reach across the open internet. Google faced these suspicions.
Amazon is confronting it now, at a moment when automated buying and real-time optimization send more dollars through tech as influential as the Amazon DSP.
|
