Amazon founder Jeff Bezos in Turin, Italy on October 3, 2025.Marco Bertorello/AFP/Getty ImagesWe love a second act in tech.
Amazon founder Jeff Bezos will co-lead a new artificial intelligence startup dubbed Project Prometheus, according to
a New York Times report.
Not content with being the largest individual shareholder of the No. 2 company on the
Fortune 500—or founding a space startup, or owning a newspaper, or maneuvering to own an NFL team—Bezos is putting his billions and his time toward Prometheus, which is “focusing on AI that will help in engineering and manufacturing” for a number of fields.
Like, say, aerospace. (That sound you hear? A
New Glenn rocket firing up.)
The new company is reportedly starting out with a staggering $6.2 billion in the bank, much of it from Bezos. Its focus, “physical AI,” is believed to be the next wave of the technology.
Several well-funded startups are already working in the category, though it’s not yet clear exactly what Prometheus will bring to the table.
What we do know: Joining Bezos as co-chief executive is scientist Vik Bajaj, a veteran of Google’s moonshot factory, X.
Like Bezos, Bajaj certainly has the entrepreneurial itch. His founding credentials include Verily, Xaira Therapeutics, and Foresite Labs.
—Andrew Nusca