Friend,

Alex Hormozi posted something recently that stopped me in my tracks:

"The biggest reason the rich get richer is they avoid things that don't make enough money."

He's right.

But that's only the surface.

The deeper truth? The rich operate in a completely different attention economy.

Let me explain.

Last Tuesday, I shared how Fortune 500 companies systematize to scale without founders.

Today, I'm going deeper into WHY this matters at the energy level.

Because here's what I've discovered after working with hundreds of entrepreneurs:

Most people aren't failing because they're working too little.
They're failing because they're bleeding energy into the wrong things.

There are two types of work loops:

The Labor Loop (Most People):

Time → Money → More Time → More Money → Trapped

The Leverage Loop (The Wealthy):

Money → Time → Leverage → More Money → Freedom

The difference isn't just strategy.

It's selective consciousness.

The wealthy don't just "prioritize better." They operate from a completely different question:

Most people ask: “What can I gain from this?

The wealthy ask:  *"What can I no longer afford to waste energy on?”

That's not semantics. That's physics.

Here's why this matters for you:

Three years ago,I was working 42.5 hours per week.

But I was only spending 13 of those hours in my "zone of genius" , the work that actually energized me and moved the needle.

The other 29.5 hours? Pure energy leak*

Client emails. Administrative tasks. Social media posting. Community management.

All necessary. None of them leveraging my highest value.

Then I applied what I'm about to show you:

I audited every single task through three lenses:

1. Time Cost: How many hours per week?

2 . Dollar Cost: What would it cost to delegate?

3. Energy Impact: Does this energize (+) or drain (-) me?

What I discovered shocked me:

I was spending 29.5 hours per week on tasks that:

- Cost $15-$75/hour to delegate

- Drained my energy

- Could be automated, delegated, or eliminated

My time was worth $226/hour.

I was doing $15/hour work.

That's not productivity. That's self-sabotage

So I made one decision:

Stop doing anything below my "buyback rate" that drains energy.

• I delegated emails to a VA ($15/hr). 

• I automated social posting ($25/hr).  

• I eliminated admin tasks entirely.

The result?

I went from 13 hours in my zone of genius to 40+ hours.

Same 42.5-hour workweek.

And… My income doubled.

But even better… My energy went from 0% (neutral) to 200% (surge).

This is what I call the Energy & Time Takeover.

It's not about working harder.

It's about selective consciousness – learning what NOT to do.

The wealthy aren't avoiding hard work.
They're avoiding energy entropy.

Every hour you spend on tasks below your buyback rate is an hour you're NOT spending building leverage.

Every task that drains you is stealing energy from the tasks that compound.

Hormozi's insight is true, but incomplete:

The rich don't just pick better opportunities.

They perceive better.

They've trained their attention to filter out 99% of noise, drama, and low-yield work.

Their real luxury isn't capital.

It's the ability to ignore most of reality.

And that selective ignorance is what creates coherence.

Coherence = when belief, behavior, and attention all point in one direction.

No internal conflict. No wasted energy. Pure compounding.

Scroll down for the Energy & Time Takeover framework: the exact tool I used to go from exhausted to energized while doubling income.

Wednesday, I'm revealing Pillar #2: OPTIMIZE: the asset protection strategy 90% of are missing.

And Monday, November 24th at 6am MST:

The Black Friday announcement goes live.

If you're tired of the labor loop and ready for the leverage loop...

You'll want to see what's coming.

Talk Wednesday,

- Mark

P.S. The question that changed everything for me:

What am I doing that I can no longer afford to waste energy on?

Answer that honestly, and everything shifts.

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