As AI advances marketing, attention is now the currency for business. This makes B2B consumers harder to impress and easier to lose. Download NetLine’s second edition of “The Marketing Mastery Workbook” for tips on refining your ICP and mapping the buyer journey. |
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NOVEMBER 6, 2025 |
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Which of the following brands featured Miley Cyrus’ “The Climb” in its holiday campaign? |
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A) StairMaster B) Sephora C) REI D) Gap |
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TOP STORY |
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As AI continues to rapidly shift the whole of the marketing industry, keeping track of its evolution and impact on marketing has become a key area of research. |
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“This is a foundational technological change along the lines of the internet, in that it touches every part of every business,” said our analyst Nate Elliott. “Or, it certainly can and likely will.” |
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IN THE NEWS |
Amazon fights back as AI shopping agents threaten ad revenues. Amazon is suing Perplexity, seeking to stop its Comet agentic AI browser from shopping on users’ behalf. Read online |
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Other headlines: |
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The future belongs to signal-rich brands, says LiveRamp CEO. LiveRamp CEO Scott Howe says marketers are in a “war for signals”—a race to capture, clean, and connect data fast enough to make every ad dollar accountable. Read online
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Podcasts outshine influencers on trust; hybrid audio-video consumption on the rise. 84% of listeners have changed their mind because of a podcaster, yet 75% don’t consider podcasters “influencers,” suggesting that credibility, not celebrity, fuels podcast influence. Read online | | | |
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ANALYSIS |
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That point was underscored in September when President Donald Trump posted on Truth Social to announce a new round of tariffs, including a 50% levy on all kitchen cabinets, bathroom vanities, and associated products and a 30% duty on upholstered furniture, effective October 1. |
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