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NOVEMBER 6, 2025 |
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Key stat: Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024, according to an October report from Bankrate and YouGov. |
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Beyond the chart: |
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US Gen Z's holiday budgets are expected to fall by nearly 23% (22.5%) this year, per July 2025 data from PwC.
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Over half (60%) of US adults value good reviews when comparing travel products, according to September 2025 data from Criteo. |
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Use this chart: This data should inspire brands in the travel, hospitality, and event sectors to consider focusing promotions on local experiences or staycations, offering flexible pricing or early booking incentives, or partnering with retail brands to create hybrid travel/shopping experiences. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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