Hi there,

By 2028, US connected TV (CTV) ad spending will hit $46 billion and for the first time, it’ll outpace traditional TV, according to our forecast. As streaming grabs more share of viewing time, budgets, and content dollars, marketers who understand what’s driving this momentum will be best positioned to win. 

Join me for a Meet the Analyst Webinar, where I’ll walk through EMARKETER’s latest data on how CTV ad spending, inventory, and budgets are shaping up. Then, I’ll be chatting with LinkedIn’s Chris Bodkin and Innovid’s Dan Mouradian to dig into where brands are moving their money, how streaming platforms are rethinking ad loads, and what retail media’s big push into CTV means for advertisers. Bring your questions—this session’s built to help you sharpen your 2026 strategy.

Hope to see you there,
Ross Benes
Senior Analyst
EMARKETER

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