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NOVEMBER 5, 2025 |
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What percentage of holiday shoppers are planning to shift some of their budget to higher-price discretionary items, according to Boston Consulting Group’s Black Friday survey? |
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A) 34% B) 44% C) 54% D) 64% |
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TOP STORY |
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After years of athleisure dominating closets, denim jeans are back in the spotlight. |
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As brands reinvest in fit, quality, and cultural relevance, the US denim market is set to reach $21.5 billion by 2028, according to Euromonitor International.
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“Denim is always going to be around because it can morph,” said Amy Leverton, owner and founder of denim-focused consultancy Denim Dudes. “It has that ability to be whatever it needs to be for whoever. It can be high-end runway, slick and glossy, and it can be punk and streetwear… there’s no other garment like that.” |
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IN THE NEWS |
Yum Brands, Starbucks, and AB Foods join wave of corporate shakeups. With the global economy on increasingly shaky footing, it’s no surprise that companies are moving to mitigate risk either by slimming down or seeking partners to help extract greater strategic value from their assets. Read online |
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Other headlines: |
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Instacart rolls out AI tools for grocers. The tools integrate grocers’ brand catalog into AI chat experiences. Read online
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Amazon tests Whole Foods customers’ appetite for national brands. Amazon on Wednesday debuted a new Whole Foods Market concept store in Plymouth Meeting, Pennsylvania that features a 10,000-square-foot automated micro-fulfillment center stocking over 12,000 items from both Whole Foods and Amazon. Read online | | | |
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ANALYSIS |
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A growing number of brands outside of traditional clothing retailers are competing for attention this year: Raising Cane’s staged its own Fashion Week with looks inspired by its fast casual menu, Panera sold limited-edition insulated clutches that promise to keep your food warm, and Amtrak has recruited fashion students to design track suits. |
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To promote its new NextGen Acela fleet, Amtrak invited students from New York School of Design to compete in a competition to produce “Trak Suits” in two categories: one couture look and one ready-to-wear for consumer purchase. |
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PODCAST |
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On today’s episode, we discuss standing out in the beauty category during the holiday season, and how brands can build real loyalty when discounts dominate the conversation. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Nielsen. |
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