As customer expectations rise and channels multiply, marketers need to know what actually drives connection. Join our guests from Adobe and Michael Kors’ parent company Capri Holdings for a Tech-Talk Webinar on how leading brands are closing the gap between customer data and sentiment. |
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NOVEMBER 5, 2025 |
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True or false? Almost half of all creators earn most of their annual income during the summer months. |
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TOP STORY |
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Duolingo entered a crowded media network space last month with the announcement of its ad program, building on what already made the platform a phenomenon: Gamification, design discipline, and a deeply engaged audience. |
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“It's an interactive, gamified platform that creates a hyper, engaged audience, and that's paired with an attentive user base and really strong brand love,” said Andrew Guendjoian, Duolingo’s head of ad sales. "When you put those things together, it does an excellent job of creating attention, which is something that I think is really challenging marketers in such a crowded and overly abundant internet." |
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IN THE NEWS |
Spotify’s next challenge will be turning engagement into ad growth. Spotify’s Q3 2025 earnings outperformed expectations, marking a clear rebound from its earlier cost-cutting phase. Read online |
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Other headlines: |
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Netflix expands its video podcast footprint as it eyes iHeartMedia licensing deal. The deal would allow the popular streaming platform to license iHeartMedia’s video podcasts, shortly after Netflix inked a similar deal with Spotify, per Bloomberg. Read online |
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Coca-Cola releases second AI holiday ad as AI becomes the norm. Last year’s AI ad campaign drew mixed reactions from audiences. Read online | | | |
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ANALYSIS |
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In-store retail media has the “reach, quality, rent, safety, and cultural relevance that marketers traditionally want,” said Andrew Lipsman, founder and chief analyst, media, ads, and commerce at Colosseum Strategy, during IAB’s Connected Commerce Summit. |
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However, in-store advertising lags behind other channels, representing just 0.1% of total ad spend, while time spent in store represents 5% of time spent with media, he said. |
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PODCAST |
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On today’s episode, we discuss standing out in the beauty category during the holiday season, and how brands can build real loyalty when discounts dominate the conversation. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Nielsen. |
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