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NOVEMBER 5, 2025 |
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Key stat: Worldwide Gen Z interns at Goldman Sachs favor no AI over AI-only assistance across most categories, with 54% rejecting AI altogether in creative work, according to an August Goldman Sachs survey. |
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Beyond the chart: |
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More than half (53%) of US adults say increased AI use will harm their ability to think creatively, according to a June Pew Research Center survey.
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Gen Z uses AI to help with a purchase more than any other generation (61%), according to a September Paypal survey. |
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Use this chart: Marketers can use this chart to avoid heavy AI in creative work when targeting Gen Z, and instead use it in channels where they’re more receptive, like shopping. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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