Consumer Technology Association SmartBrief
Apple's AI initiative set for 2026 debut | Too many apps? Roku wants to be your sports GPS | Streamline your stick pick with this Fire TV guide
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November 3, 2025
 
 
Consumer Technology Association SmartBrief
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Today's Digital Pulse
 
Apple's AI initiative set for 2026 debut
Apple will introduce its AI initiative, Apple Intelligence, in 2026, CEO Tim Cook said while emphasizing its commitment to developing features that prioritize user benefit and privacy. Cook has steered the company through a year marked by tariff threats from President Donald Trump and concerns about lagging AI capabilities even as the company surpassed a $4 trillion market valuation, The Wall Street Journal said.
Full Story: Computerworld (10/31), The Wall Street Journal (10/31)
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Unprepared for AI: The Retail Transformation
AI is transforming retail, but most retailers are unprepared. Join EPAM, Stripe, and commercetools on November 12 at 12 PM EST to learn how AI is redefining the shopper journey and why composability is key to responsible adoption. Register now to build an AI-ready commerce foundation.
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Smart Home
 
Too many apps? Roku wants to be your sports GPS
 
CANADA - 2025/02/25: In this photo illustration, the Roku logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
Fans now juggle multiple subscriptions to follow teams, with more than half reporting frustration over the fragmentation as more sports leagues sign deals with streaming platforms. With that, Roku has introduced a Sports Hub, a centralized destination that aggregates live events by game, team or league and directs viewers to the correct app or channel.
Full Story: The Desk (10/31)
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Streamline your stick pick with this Fire TV guide
Fast Company (tiered subscription model) (11/3)
 
 
Free stream dreams come true with Pluto, Tubi, Plex apps
Lifewire (10/31)
 
 
Dreame's budget smart vac rolls in for a deep clean
Notebookcheck (Austria) (11/3)
 
The Future of Retail: What's Coming in 2026
AI personalization and seamless customer experiences defined 2025, but the retail landscape is about to shift again. Join us on November 5th for a fast-paced webinar where industry experts reveal the top trends and technologies shaping 2026. Discover how to stay ahead, boost productivity, and deliver next-level shopping experiences. Register now!
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Gaming
 
Audio hub mixes soundtracks and plays games too
Creative Technology has launched a Kickstarter campaign for the Re:Imagine Modular Audio Hub, a device to manage multiple audio sources across various devices. The hub features a compact touchscreen, supports DOS games and AI DJ tools, and offers extensive connectivity with USB-C, Wi-Fi 6, and Bluetooth 5.0.
Full Story: PC Magazine (11/3)
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Opinion: AI could power up a new era for gaming
Digital Trends (11/2)
 
 
PS Portal may stream its way into the future of gameplay
Vice News (10/29)
 
 
Redmagic phone keeps its cool when gaming heats up
The Verge (11/3)
 
The Next Phase of Ecommerce Innovation
Global ecommerce is evolving rapidly due to inflation, tariffs, and changing consumer confidence. Join us to learn how tech leaders are advancing ecommerce with innovative digital ecosystems. Discover thriving innovations and how to stay ahead. Register now.
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Tech News
 
Ford CEO: Chinese EV industry could threaten US auto market
 
DETROIT, MICHIGAN - SEPTEMBER 30: Jim Farley, President and CEO of Ford Motor Company, speaks at a Ford Pro Accelerate event on September 30, 2025 in Detroit, Michigan. The event is Ford's inaugural forum bringing together business leaders and government officials to discuss the Essential Economy, the three million businesses and critical industries that power the US economy. (Photo by Bill Pugliano/Getty Images)
Farley (Bill Pugliano/Getty Images)
Ford Motor CEO and President Jim Farley has raised concerns about the competitiveness of Chinese electric vehicles, likening the Chinese auto industry to Japan in the 1980s but "on steroids." Farley has praised the quality of Chinese EVs, particularly the Xiaomi SU7, and has noted that Chinese factories have enough capacity to serve all of North America. Farley's views have prompted Ford to focus on smaller, more affordable EVs, including a $30,000 pickup.
Full Story: Motor1 (UK) (10/31)