How beauty fads affect your brain ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
The Conversation

Farmers are not only on the front line of climate change but are also increasingly caught up in the political battle over the switch to renewable energy. Reform UK is trying to attract British farmers to its burgeoning anti-solar farm campaign as it confronts what it calls “net zero nonsense”. But to do this it will have to overcome farmers’ widespread concern about the impact of climate change on their way of life.

Researchers Alex Heffron and Tom Carter-Brookes explain how solar opponents are drawing on farmers’ real fears over what converting agricultural land for energy production could mean for their livelihoods and their identities. However, the pair argue that there are ways of ensuring a just transition for farmers that could retain their support for climate action.

Also today, how to stop your brain falling for the latest beauty fad, and how the new space race is turning into a contest between Elon Musk, Jeff Bezos and China.

Will de Freitas

Environment + Energy Editor

Richard Lincoln / Alamy

‘You can’t eat electricity’: how rural solar farms became the latest battlefront in Britain’s culture war

Alex Heffron, Lancaster University; Tom Carter-Brookes, Keele University

Reform UK is exploiting opposition to solar panels – but most farmers are more worried about climate change.

Our brain’s perception of beauty can be re-trained. bigbambe/ Shutterstock

How your brain keeps falling for the latest beauty fads – and what you can do about it

Laura Elin Pigott, London South Bank University

Social media exploits our brain’s responsiveness to reward and social cues — enforcing the narrow beauty ideals we internalise.

Illustration of Blue Origin’s Mark 1 lunar lander. Blue Origin

New Nasa lunar contest could pit Elon Musk against Jeff Bezos, as US fears China will win race to Moon

Ian Whittaker, Nottingham Trent University

The US space agency has opened up a lunar lander contract held by Space X to competition.

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