RetailShein, Meet the GuillotineWhat's going on: The Thénardiers (of Les Mis “Master of the House” fame) are no longer the most reviled business owners ever associated with France…at least not according to the activists in Paris protesting Shein. The Chinese fast-fashion company — known for ultra-cheap clothes, labor abuse allegations, oh, and that Nazi necklace — is opening a permanent brick-and-mortar boutique inside one of Paris’s most famous department stores, BHV. Since the announcement, several brands have pulled out of BHV, and one longtime customer told NPR: “The store has sold its soul to the devil.” The move follows BHV’s sale to a property group that’s already teamed up with Shein in other French department stores — and says it wants to “attract a younger, more connected clientele.” What it means: Activists say that a Shein store simply will not do in a country that prides itself on craftsmanship and couture. Lawmakers aren’t lining up for cheek kisses either. In June, the French Senate revised a climate bill to include a ban on ultra-fast-fashion ads. They also added an environmental tax, with some analysts wondering when the world will follow, even in this economy. All told, regulators have already fined Shein the equivalent of $46 million USD. So not exactly a warm welcome, even for France. Fast fashion may have moved in, but activists are already planning an eviction that could rival Marie Antoinette’s. Related: Is Quiet Luxury Finally Dead? (The Guardian) |