Digiday Daily

October 29, 2025

Presented by

Takeup of AI search tools is on the rise, disrupting user behaviors and the performance of brands’ organic search efforts. The implications for paid search, as well as for search’s impact on brand awareness and conversion metrics, are less clear.

TOP STORY

Generative AI

In Graphic Detail: How AI search is changing brand visibility

We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.

OTHER THINGS TO KNOW

While fragmentation continues to challenge local advertisers, the industry is rallying around smarter, more scalable solutions. Partner insights from Amazon Ads.
According to a 2024 holiday shopping study by YouGov, commissioned by Meta, 58% of shoppers said Meta is likely to influence their purchases — up from 55% in 2023. Partner insights from Meta.
Join a live virtual discussion on Nov. 13 that will cover how quality, AI-powered CTV campaigns elevate performance across the entire marketing ecosystem and how CTV drives demand-generation activity across all digital touchpoints. Partner insights from tvScientific.

MEDIA & PLATFORMS

AI Revenue Generation

News Corp-owned U.K. tabloid The Sun is building an AI agent for its programmatic business

The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.

Subscriptions

The Financial Times’ AI paywall drove conversions up 290%. Now it's learning who stays

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay.

A MESSAGE FROM MASTERCARD COMMERCE MEDIA

Prove ROI with every ad

Marketers face tighter budgets and rising expectations, but Mastercard Commerce Media is helping brands rise to the challenge. With rich data-driven insights and precise card-linked attribution, advertisers can confirm their budgets are being well spent. The result? Up to 22x return on ad spend across retail, dining, travel and more.

Built with privacy by design and fit for scale, Mastercard Commerce Media delivers personalized experiences, smarter placements and measurable results across the full funnel.

Learn more

PARTNER INSIGHTS FROM EPSILON

Virtual event: Optimizing media spend with smarter measurement strategies

Measurement is more challenging than ever for modern marketers. Learn new measurement strategies to optimize ROI in this virtual session on Nov. 18 at 1 p.m. ET, or watch on demand.

MARKETING

Generative AI

The ad industry’s plan to define what counts as AI

As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it.

Equality and Opportunity

Why men and women view their tech careers so differently

While 75% of men believe career development opportunities are equal, only 60% of women share that view.