Oct. 21, 2025
| Today’s news and insights for marketing leaders
The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and consumer-driven.
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Deep Dive
Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.
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The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.
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Struggling to do more with less? Follow this blueprint to maximize your existing campaigns and channels for increased pipeline growth.
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UPDATED
The Interactive Advertising Bureau has moved up NewFronts, which it bills as the world’s largest digital content marketplace, to earlier in the spring.
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Q&A
Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling down on edgy humor.
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Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.
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From Our Library
Playbook
Custom content for Arbor Day Foundation
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Trendline
Supported by Sprout Social
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Trendline
Supported by Fin
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