How Content Fuels Community for Spanish-Speaking Consumers

A recent survey found that Spanish-speaking consumers turn content into connection, using media as a way to gather and build community. This infographic shares insights into how their media habits drive purchases — and how brands can reach these consumers when they’re most receptive.

Download now to learn more about how:

• Media consumption is deeply tied to community and connection
• Spanish speakers engage with almost every media format — often more than English speakers
• Buying behaviors on Amazon mirror their media habits—and their search for connection