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Holiday shopping starts earlier every year. By last October, nearly 1 in 5 consumers had already started filling their carts — and by November, more than half were shopping. For advertisers, that means competition ramps up long before Black Friday and Cyber Monday.

Our latest guide shows you how to win during Q4’s most critical moments.

Inside, you’ll discover:

The holiday shopping window that drove a 4.6x lift in conversions for one CPG brand
Why conversion rates are 245% higher on quality sites vs. MFA and how to reduce waste during peak shopping moments
The IAS Context Control Targeting & Avoidance segments proven to maximize seasonal impact

Every impression counts this holiday season. Make sure yours land in the right place.

DOWNLOAD THE GUIDE

Integral Ad Science (IAS) delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Our mission is to be the global benchmark for trust and transparency in digital media quality. We do this through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments. For more information, visit integralads.com.

Want to reach 199,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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