Digiday Daily

October 21, 2025

Presented by

Here’s a look inside the latest Ad Context Protocol (AdCP) debate. To some, AdCP looks like a timely fix for an industry weighed down by fragmentation and technical debt. To others, it’s the start of yet another power play, a supposedly “open” initiative that will quietly advantage those who helped write the rules.

TOP STORY

AI Revenue Generation

Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness

The long search for order in advertising’s AI future.

OTHER THINGS TO KNOW

Agencies need to shift how they plan, pitch and prove their value to new and existing clients. Partner insights from Keen Decision Systems.
During the high-pressure holiday period, brands are turning to enhanced automation and AI tools to help drive conversions and sales. Partner insights from Meta.
For local advertisers in particular, generative AI helps condense lengthy, extensive workflows of creative design, insight generation and customer targeting into weeks or even days. Partner insights from Amazon Ads.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

An easier way to run TV campaigns that deliver

You shouldn’t have to choose between efficiency and creativity when it comes to your media buys. With Disney Campaign Manager, you get both. One easy dashboard lets you set up, launch and measure across Disney+, ESPN and Hulu streaming platforms. Your campaign shows up where it matters most, making a bigger impact. It’s not just a tool. It’s a partner that makes things simpler and helps you deliver results your clients can count on.

Learn more

MARKETING

Member exclusive

Ad Tech Briefing: Farewell to Google's Privacy Sandbox, we barely knew ye

An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.

Strategizing for the Future

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing

The new moniker represents the organization’s intent to showcase the nitty-gritty marketing work it has been doing on behalf of its 825-member base of marketers.

PARTNER INSIGHTS FROM MARIGOLD

How publishers turn data into sustainable revenue for long-term growth

Eighty-seven percent of publishers said in a new survey that they’ve increased their subscriber engagement budgets over the past year, enabling more experimentation as teams rethink how they operate to turn data into sustainable revenue.

Retail Revolution

Walmart deepens relationship with OnePay, a one-stop finance app it helped create