Industry players unite to accelerate programmatic’s AI-driven future

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

Navigate the trust crisis in a content-saturated world

3 stats show Publicis’ AI-powered marketing strategy is paying off

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.

Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.