Oct. 20, 2025
| Today’s news and insights for marketing leaders
Q&A
Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling down on edgy humor.
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A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.
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Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.
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Learn how to speak the CFO’s language and build a CX business case that gets your program funded.
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Column
The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can't make an omelet without breaking some eggs.”
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Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.
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Playbook
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Infographic
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