We continue to offer a free 2-week trial of WrapPRO. If you’ve been wanting to check out our full coverage, now’s the time.Greetings!No other modern media company has been reimagined, pushed and pulled, lauded and eviscerated more than the entity known today as Warner Bros. Discovery, starting back in 1969 when a New York City parking lot mogul named Steve Ross merged his company Kinney National with Warner Bros.-Seven Arts. In more recent years, it was part of AT&T's ill-fated ambition to expand beyond its telecom roots and get into show business (we did get some nice streaming-cellular bundles for a while) and a mostly awkward combination with Discovery under CEO David Zaslav. So it's fitting that WBD is at the center of M&A chatter again, with Paramount potentially poised to make a bid. CEO David Ellison was asked about it this week, but dodged the question, only teasing that he saw "options out there." There's a lot to consider from any further media consolidation, from its impact to an already hurting theater business to the potential loss of another major studio stifling competition and creativity. But most immediately, we should consider what could happen to WBD itself. That's where my lead story comes in. I break down the possible scenarios and who the potential players are (or aren't) below. Have a great weekend! Roger Cheng 
I lay out three possible scenarios (and one curveball) and some things to consider with them.... 
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