Marketing Week explores the valuable, actionable learnings revealed during our commercial...

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Friday, October 10, 2025

Marketing Week

Festival of Marketing 2025: Insights from our partners

Marketing Week explores the valuable, actionable learnings revealed during our commercial partners' content sessions at this year’s Festival.Source

Search Engine Roundtable

Daily Search Forum Recap: October 9, 2025

Here is a recap of what happened in the search forums today...

Clickz

Advertising for Good: The Role of AI in Shaping Responsible Innovation

At Smartly Advance, leaders from Amazon, Meta, YouTube, TikTok, and Pinterest shared how AI can drive growth while embedding responsibility and trust.https://www.clickz.com/wp-content/uploads/2025/10/eTail-16.png

Clickz

Advertising Reimagined: Why Real Relationships Matter More Than Ever

Snap CEO Evan Spiegel at Smartly Advance: why trust, creative velocity, personalization, and AR define the future of advertising and brand relationships.https://www.clickz.com/wp-content/uploads/2025/10/eTail-18.png

Marketing Week

Former McDonald’s CEO: Marketing can ‘change the trajectory of a business’

Alistair Macrow, the former global CMO and recently departed UK CEO of McDonald's, says marketers must tie their work closely to wider business goals to drive credibility.Source

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Social Media Today

Google Expands Virtual Try On to Footwear

More ways to see what items will look like on you before you buy online.

Search Engine Roundtable

Google Search Ranking Volatility Heats Up October 7th & 8th

While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility.

Adweek

North America CEO Sharb Farjami Exits WPP Media

Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK. Brian Lesser, CEO of WPP Media globally, will take on […]

Social Media Today

Meta Updates Marketing API To Put More Focus on AI Targeting Tools

Meta's AI targeting tool will now be able to test out more placement options.

Adweek

The AI Playbook Helping Intuit’s CMO Revolutionize its Marketing

Thomas Ranese lifts the lid on how the tech is reshaping Intuit’s marketing

CMSWire

The One-Dial Illusion: Why CX Leaders Keep Crashing on ROI

When customer experience runs on a single metric, the business flies blind. Here’s how top performers see the whole picture.Continue reading...

Buffer

A WFH Mom’s No-Burnout System for Staying Consistent on Social Media

Learn how a WFH mom posts consistently, grows on social media, and balances work and parenting — without burning out.

EVENTS & LIVE TRAINING

American Marketing Association

How to Start, Grow & Scale Your Freelance Business

Whether you’re looking to land your first client, price your services correctly, or establish the right business foundation, this workshop will give you a step-by-step approach to success.

American Marketing Association